It has been almost a full year since Ferragamo revealed that innovative director Paul Andrew would be exiting his function at the storied Italian heritage brand after five years. The statement came amidst a business shakeup which included an entire revamp of the company’s board. complying with Andrew’s departure last May, Ferragamo failed to name a successor, with the style function turned over to existing in-house teams.
The future of the Ferragmo brand stayed a mystery, up until now.
What’s next for Ferragamo?
Business of fashion reports that Salvatore Ferragamo has named 26-year old Maximilian Davis as its new innovative director. The British-Trinidadian designer is the creator of his own label, MAXIMILIAN, which introduced for spring 2021. though the brand is only in its infancy, it has already been used by a few of fashion’s brightest stars, like Kim Kardashian, Rihanna, as well as Dua Lipa, to name a few.
This visit is the very first of many huge modifications made by the brand’s new CEO, Marco Gobbetti, formerly of Burberry, who joined Ferragamo in January. This move is not only an interesting one, as Davis is likely to bring a youthful, fresh point of view to the heritage House, however it is likewise a much-needed step towards diversity. Not since Olivier Rousteing, innovative director of Balmain, has a young black designer been hired to lead a European style home (Rousteing was 25 at the time, Davis is 26).
“The clearness of Maximilian Davis’s vision together with the level of execution as well as his powerful aesthetic make him one of the most brilliant talents of his generation. with his lens of contemporary sensibility, he will compose a new, interesting chapter for this home developed on a heritage of creativity, craftsmanship, sophistication, as well as outstanding human values” – Marco Gobbetti
Davis’ work is understood for being elegant as well as sensual, yet practical as well as contemporary, influenced heavily by his Trinidadian roots. His styles quickly made their method to mainstream high-end fashion destinations like SSENSE, MATCHESFASHION, as well as Net-a-Porter. With news of his new setting hitting the Web yesterday, the market was abuzz with praise as well as enjoyment over what’s to come. might a Daniel Lee/Bottega moment be in the cards for the home of Ferragamo? We shall see. Davis begins his publish tomorrow, March 16th.